Assess Competitive Status

Assess Competitive Status: Increase Website Traffic, Visibility, Evaluate Internet Sales

DRIVE's expertise in internet marketing and E-commerce, search engine optimization (SEO), keyword research, and content structure give us the ability to carefully assess the effectiveness of your current website as compared against your competition, and to help determine how to improve your site's performance. 

Submit the form below for a
FREE Performance & Competitive Assessment
of the quality of your current website and
its visibility on the search engines.

Assessing Your Competitive Status

Our competitive intelligence research will analyze your current website and marketing strategies compared to industry leaders and sites that currently rank well. We focus on a number of areas, including:

		Benchmark Current Search Ranking Status - establish a baseline to judge current website performance (if applicable) and for future comparison.
		Keyword Research - phrases that you feel are important to your business. We then expand that list to make sure we really understand what phrases people use when querying the search engines to find the products and services you provide.
		Ranking and Placement Research - We look at the entire landscape on the search engine results pages for whose websites come up on: The Organic Results Local search directories Pay- per-clip advertising Videos Images Google Maps local search results Any other kinds of results available for those phrases
		Site Content Evaluation - as we continuously sharpen the focus of our message on the page, "Content is Still King" to acquire high organic rankings, establish your expertise and credibility to your target audience, and convert visitors into customers, even with all the bells and whistles available to give websites a "Wow" factor. Often, those flashy elements just tend to distract visitors from your real message.
		Pay-Per-Click (PPC) Advertising Evaluation - which of your competitors uses pay-per-click or sponsored advertising on the search engines? Do your competitors use text ads or the newer display PPC ads? How effective are their ads compared to yours? Which keyword phrases generate the highest traffic? What are the current "bid" levels for your important keyword phrases? Are there other venues for "sponsored" advertising that might prove a better fit for your business or marketing budget?
		Link Building Evaluation - analyze your directory listings and other back links to your web sites, especially the newer sources for these important links that help determine your Google PageRank index, such as: Blogs Forums Social network sites like Facebook and Twitter) RSS news feeds Video and image sharing sites, like YouTube and Photobucket

Assess Competitive Status in a Rapidly Changing Marketplace

When our assessment of your current search engine status has been completed, we utilize the information gathered to help plan a profitable strategy for your new search marketing plan.

For more information, or to request your FREE Web Site Performance and Competitive Analysis, call 877-993-4435, or send us an email, or submit the short form below: