FAQ: Frequently Asked Question
FAQ: DRIVE, E-Commerce, Internet Marketing, SEO, Website Management, Indianapolis, IN
DRIVE, an Indianapolis-based Marketing Agency,
provides answers to a few of the questions we get asked most
often about
Internet marketing, search engine optimization (SEO,) and retail
e-commerce.
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Q: |
How much does it cost to optimize my existing website? |
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A: |
The cost to re-optimize an existing website depends on a number of
factors, including:
- Size of the existing site
- Number of new pages to be created
- Amount of new content to be written
- New graphics needed
To request a FREE Competitive Assessment of your
existing website, submit the short form below. |
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If Google is always changing the algorithm, how does a website
stay optimized? |
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A: |
Regular maintenance and updates to the site, in the form of new content, relevant news
articles, blog entries, keyword research, and other factors, help keep
the site active, vital and relevant, which will keep the search engine
"webbots" coming back to re-evaluate your site regularly.
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Q: |
How long does it take to get to the top of page one of the free, organic
SERPs? |
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A: |
In general, the better the optimization of your website, the higher
your rankings will be. A lot depends on the business you are in, the
amount of competition, the keywords focused on, and many other factors.
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Q: |
I already have a website you can see if you Google my name. Why
would I need your service? |
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A: |
Most searches are not performed for a specific company name, but rather for
a subject or topic. While your site may rank highly when you type in
"Bob's Widgets," it could show up on Page Ten for "Widgets in
Indianapolis."
Re-optimization of the site to emphasize the keywords
"widgets" and "Indianapolis" (among others) can dramatically
affect SERP performance.
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